Marketing Checklist for a New Business: 25 Steps Before You Launch
Use this checklist to make sure the basics are in place before you spend money on promotion.
Foundation
- Write who you serve and the problem you solve, in one sentence
- Define your offer and a clear next step
- Set one 90-day goal with a number
- Decide your price range or pricing logic
Website
- Clear headline saying what you do and for whom
- Mobile-friendly and fast
- Contact or WhatsApp button visible on every page
- About page with your name, location and story
- Basic SEO: page titles, descriptions, sitemap submitted to Google Search Console
Local presence
- Google Business Profile complete and verified
- Same name, address and phone across all listings
- A way to collect customer reviews
Tracking
- Google Analytics or a similar tool installed
- Conversion tracking for forms, calls and messages
- A simple sheet for leads, source and result
Content and channels
- Pick one or two channels
- Plan the first ten pieces of content
- Prepare a welcome message or email for new contacts
Launch and follow-up
- Tell your network and ask for introductions
- Follow up every lead within a day
- Ask each happy customer for a review
- Review numbers every Friday
Related reading
- How to Build a Marketing Plan for a Small Business
- The Marketing Funnel Explained: From Awareness to Repeat Customers
- Marketing Metrics That Matter: What to Track and What to Ignore
- SEO Basics for Small Business: A Practical Starting Guide